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Course Includes:

  • Intakes:Jan /Apr /Jul /Oct
  • Duration:18 Months
  • ECTS:90 credits
  • Mode:Face-to-face
  • Language:British English
  • MQF Level / EQF Level :Level 7

Master of Arts (MA) in Entrepreneurship

The Master of Arts in Entrepreneurship is designed for aspiring and current entrepreneurs who wish to develop the knowledge and skills needed to create and grow successful ventures. This programme covers principles of entrepreneurship, venture formation, brand formation, cross media marketing, international marketing, and project management.

  • Programme Overview
  • PROGRAMME STRUCTURE
    Module code Module title ECTS
    MA-HRM-D6 Project Management 12
    MA-HRM-D7 Professional Development 12
    MA-HRM-D8 Research in Projects and Organisations 20
    MA-HRM-D9 Public Speaking and Presentation Skills 6
    MA-HRM-D12 International Marketing 8
    MA-HRM-D13 Principles of Entrepreneurship 12
    MA-HRM-D14 Principles of Venture Formation 8
    MA-HRM-D15 Principles of Brand Formation 8
    MA-HRM-D16 Cross Media Marketing 4
  • ENTRY REQUIREMENTS

      All applicants must meet the following general requirements:

    • Completed a bachelor's degree in a relevant subject or MQF Level 6 qualification.
    • Five years of relevant working experience may be accepted via RPL policy.
    • B2-level English proficiency (IELTS grade 6 or equivalent).
    • Previously obtained qualifications and transcripts must be presented.
  • RELATIONSHIP TO OCCUPATION
    • Founder / Co-Founder
    • Business Development Manager
    • Innovation Manager
    • Venture Capital Analyst
    • Product Manager
    • Social Entrepreneur
  • Programme Learning Outcomes

      Knowledge and Understanding

    • Master comprehensive knowledge of methods and tools for employee selection and recruitment.
    • Master comprehensive knowledge of importance of workplace learning and development.
    • Master comprehensive knowledge of employment legislation in Europe and employee/labour relations.
    • Master comprehensive knowledge of effective global business strategy including market entry and globalisation.
    • Master comprehensive knowledge of development, implementation and execution of business strategies for global operations.
    • Master comprehensive knowledge of compliance with ethics and professional standards.
    • Master comprehensive knowledge of business research, the research process and the role of theory and empirical evidence.
    • Master comprehensive knowledge of communication skills to articulate ideas and engage an audience.
    • Master comprehensive knowledge of key principles of project management.
    • Master comprehensive knowledge of financial management in multinational companies.
    • Master comprehensive knowledge of factors in choosing a business location.
    • Master comprehensive knowledge of international marketing in the global marketplace.
    • Master comprehensive knowledge of entrepreneurship and new venture formation.
    • Master comprehensive knowledge of fundamental concepts of finance from an entrepreneurial perspective.
    • Master comprehensive knowledge of brand positioning and differentiation.
    • Master comprehensive knowledge of marketing concepts including segmentation, messaging and branding.
    • Master comprehensive knowledge of performance management and compensation.
    • Skills

    • Evaluate and improve recruitment and selection processes.
    • Design and implement training and development programmes.
    • Analyse employment legislation and manage employee relations.
    • Formulate and evaluate global business strategies.
    • Lead and manage complex projects.
    • Design and conduct independent research projects.
    • Communicate effectively at a professional level.
    • Analyse international financial markets.
    • Evaluate international business transactions.
    • Develop international marketing strategies.
    • Create business plans for new ventures.
    • Develop and execute brand strategies.
    • Design cross-media marketing campaigns.
    • Develop performance management and compensation strategies.
    • Demonstrate strategic leadership capabilities.
  • Teaching, Learning, and Assessment
    • Face-to-face lectures with practical applications
    • Case study analysis
    • Group discussions
    • Guest lectures from industry practitioners
    • Workshop-based sessions
    • Supervised independent research

    Grading

    Grade Classification
    70–100% Distinction
    60–69% Merit
    50–59% Pass
    40–49% Marginal Fail
    0–39% Fail
  • Exit Awards
    Module code Module title ECTS
    MA-HRM-D6 Project Management 12
    MA-HRM-D7 Professional Development 12
    MA-HRM-D8 Research in Projects and Organisations 20
    MA-HRM-D9 Public Speaking and Presentation Skills 6
    MA-HRM-D12 International Marketing 8
    MA-HRM-D13 Principles of Entrepreneurship 12
    MA-HRM-D14 Principles of Venture Formation 8
    MA-HRM-D15 Principles of Brand Formation 8
    MA-HRM-D16 Cross Media Marketing 4
    Total ECTS 90

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