English for Marketing

Are you ready to take on the world of marketing with our English for Marketing course? Over 12 absorbing weeks, you will immerse yourself in the language and concepts that drive modern marketing strategies, exploring key terms and acronyms, the marketing mix, SWOT analysis, and product life cycles. Authentic texts and listenings will be at the heart of the course, while you build accuracy and fluency for persuading, presenting, and pitching. You will work with job-specific skills such as preparing marketing campaigns, conducting market research, analysing and presenting trends, delivering sales pitches, negotiating with clients and suppliers, and organising events and exhibitions, alongside digital and mobile marketing, search engine optimisation, and more. By the end of the course, you will be able to craft persuasive adverts, manage professional phone calls and negotiations with confidence, and produce polished promotional correspondence in English.