Target Group

Students with a keen interest in marketing, human resources, management or commerce who wish to advance to eventual managerial positions. Moreover, the course targets several legal aspects, therefore students should have an interest in obtaining the legal basics which govern commerce.

Entry Requirements

The applicant must hold a Baccalaureate or RNCP Level IV diploma.

Applicants who do not hold an aforementioned diploma or qualification but who have more than 2 years' experience in a managerial, commercial or marketing role may be admitted (at the discretion of the Training Committee).

Graduates of this programme may pursue the following careers:

• Purchase manager
• Logistics manager
• Supply chain manager
• Customer marketing manager
• Sales manager
• Service and customer relationship manager
• International business manager
• Human Resource manager

Knowledge and Understanding

Upon successful completion of this programme, learners will be able to:

• Manage the commercial development
• Manage the customer relationship
• Be a team manager
• Analyse the numerical data
• Develop the turnover
• Understand and participate in the business strategy
• Demonstrate knowledge of the corporate environment
• Demonstrate understanding for key business foundation disciplines such as management roles and controls
• Understand the main legal aspects governing the corporate sphere

Skills

• Master the company's internal and external communication tools
• Master the key steps of effective communication
• Master the concepts of brand identity
• Distribute advertising content and promote your brand
• Communicate effectively and consider cultural specificities
• Understand the business environment
• Understand the roles and responsibilities of the manager
• Master the implementation of commercial actions
• Monitor the performance of his team and department
• Know how to integrate into the organisation and control its perimeter

General Pedagogical Methods

All the hours declared are in pedagogical face-to-face teaching. Learning tools used include: television, DVD player, video projectors, laptops running Windows 10 Pro (equipped with Office Pro Plus Pack, CIEL, EBP, Gantt Project, Sphinx, Adobe CS4 and CS6), printer, WIFI network for secure and individual connection for each student, online library (Scholarvox), and French e-learning platform.

In light of the recent COVID-19 changes, the school has a main focus to ensure the continuity of training and support missions. This includes preparation and training of permanent teams, preparation and coaching of trainers, preparation and support of students on remote tools, and student follow-up.

General Assessment Methods

Final examinations are held at the end of the 1st semester and 2nd semester. The ratios are distributed as follows: Continuous Assessment 33% and Final Exam 67%. A mark for participation and attendance may increase the continuous assessment average.

Students must complete an internship each year. From the 2nd year, they must present their internship orally before an assessment panel.

Students who are more than 10% absent will not be able to attend the end-of-year examinations.

Grading and Progression

For each module, students are required to achieve the minimum pass mark. Students who fail the module have an opportunity to resit. Should the student fail a second time, they will need to repeat the complete module.

No exit awards are specified for this programme. Students must complete all 180 ECTS to be awarded the Bachelor of Business Administration (BBA) at MQF/EQF Level 6.