Award in Principles of Entrepreneurship

The Principles of Entrepreneurship module is designed to provide students with a comprehensive understanding of the key concepts, theories and practical skills required to launch and run a successful startup. In this module, students will be introduced to the nature and development of entrepreneurship. This module emphasises the strong link between entrepreneurship and innovation. This leads to an overview of the schools of thought on entrepreneurship and an understanding of the entrepreneur and creative behaviour, trend analysis, problem spaces, brainstorming and other idea generation methods, use of idea and opportunity screening tools, self-reflection of entrepreneurial and innovative characteristics. Through a combination of lectures, case studies, guest speakers and hands-on projects, students will learn how to identify opportunities, validate market demand, and build sustainable business from the ground up.