Award in Principles of Brand Formation (Entrepreneurship)

In this module, students will master the principles of creating and managing brands. The module focuses on the creation and management of a brand as a strategic marketing tool that can add value to an organisation. Students will be provided with the tools to master the current landscape of branding and the future trends and innovations in branding. Students will be taught how to apply their knowledge to create effective, real-time branding strategies that are aligned with the brand's identity, client briefs and any other requirements. Students will be expected to apply branding concepts and principles to real-world business scenarios, critically evaluate the role of branding in creating differentiation and competitive advantage and track brand performance metrics. This module prepares students to manage overall branding strategies of companies and/or products in one or multiple locations and regions. Furthermore, students will also understand the fundamental differences between brand localisation brand globalisation strategies.