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MQF Level / EQF Level :Award in International Marketing
The International Marketing module provides students with an in-depth understanding of the global marketplace, international marketing strategies and their applications. The module explores the complexities of global marketing and aims to develop student's skills in creating and executing effective marketing plans in diverse international markets. The module will cover topics such as global market research, cultural differences in consumer behaviour, global branding and pricing and market entry strategies. Students will be provided with the tools to become adaptable, culturally sensitive and masters of global marketing trends and techniques.
